Academic History

1995-1999 • BS in Health and Wellness Management

Louisiana Tech University

2020-  • DBA in Marketing and Analysis

Louisiana Tech University

Publications

Koskie, M.M. and Locander, W.B. (2023). “Cool Brands and Hot Attachments: How the motivations to stand out and fit in affect consumers perceptions of cool brands” European Journal of Marketing. Vol. 57 No. 4, pp.905-929.

Beck, B.B., Koskie, M.M., Locander, W.B. (2022). “Unifying Trust in Social Commerce: Building synergy among social networking sites, users, and retailers” submitted to: Journal Consumer Marketing.

Presentations

Koskie, M.M., Locander, W.B. (2022) “Thank You for Being Cool: An exploration of gratitude for cool brands” to be presented at Consumer Brand Relationship Conference; to be presented at Consumer Brand Relationships; Winter Park, Florida, October 2022.

Brown, B.W., Koskie, M.M., Beck, B.B., Locander, W.B. (2022) “Supervisor Bottom-line Mentality: The cooperative sales culture slayer” to be presented at American Marketing Association; Chicago, Illinois, August 2022.

Koskie, M.M., Beck, B.B., Zmich, L., Mertz, B. (2022) “Influencers' use of affiliate marketing and the impact on consumer perception: An abstract” presented at      Academy of Marketing Science; Monterey, California, May 2022.

Koskie, M.M. (2021) “Constellating Brand Coolness: How the motivation to stand out and fit in affects consumers’ perceptions of cool brands” presented at Society for Marketing Advances; Orlando, Florida, November 2021.

Teaching Experience

2023 • Digital Marketing, Spring Quarter

2022 • Personal Selling, Winter Quarter

2021-2022 • First Year Experience, Fall Quarters

Service

2022-2023 • AMA DocSig

Vice Chair of Content Management

2023 • AMA Conference Paper Reviewer

2022-2023 • AdHoc Reviewer for Journal of Consumer Behavior, Journal of Product & Brand Management

2022 • Consumer Brand Relationship Conference Paper Reviewer

2021-2022 • SMA Conference Paper Reviewer

2020-2022 • AMA DocSig

Assistant Vice Chair of Content Management

Promotions Track and Branding Track

Grants and Scholarships

2022 • AMA Higher Education SIG Grant for Summer AMA

2020-2022 • Graduate Assistantship

2020-2022 • Virginia S. Thompson Superior Graduate Student Scholarship

Professional Associations

American Marketing Association

Academy of Marketing Sciences

Society for Marketing Advances

Professional Experience

2000-2007 • Assistant/Graphic Artist

Centenary Church, Lexington, KY

2007-2009 • Graphic Artist

The Team Advertising and Publishing, Ruston, LA

2009-2016 • Owner/Graphic Artist

MK Design, Ruston, LA

2016-present • Owner

Plumwood Marketing, Ruston, LA

Consulting

Trinity Church

Boys and Girls Club

Acres & Avenues Realty