Melanie Koskie is a third-year doctoral candidate in Marketing and Analysis at Louisiana Tech University. With over twenty years of experience in graphic design and marketing her passions in practice, helping brands craft their stories and create unique brand identities, guide her research and teaching interests. Recent research on brand coolness is published in the European Journal of Marketing and can be downloaded below.
1995-1999 • BS in Health and Wellness Management
Louisiana Tech University
2020- • DBA in Marketing and Analysis
Louisiana Tech University
Koskie, M.M. and Locander, W.B. (2023). “Cool Brands and Hot Attachments: How the motivations to stand out and fit in affect consumers perceptions of cool brands” European Journal of Marketing. Vol. 57 No. 4, pp.905-929.
Beck, B.B., Koskie, M.M., Locander, W.B. (2022). “Unifying Trust in Social Commerce: Building synergy among social networking sites, users, and retailers” submitted to: Journal Consumer Marketing.
Koskie, M.M., Locander, W.B. (2022) “Thank You for Being Cool: An exploration of gratitude for cool brands” to be presented at Consumer Brand Relationship Conference; to be presented at Consumer Brand Relationships; Winter Park, Florida, October 2022.
Brown, B.W., Koskie, M.M., Beck, B.B., Locander, W.B. (2022) “Supervisor Bottom-line Mentality: The cooperative sales culture slayer” to be presented at American Marketing Association; Chicago, Illinois, August 2022.
Koskie, M.M., Beck, B.B., Zmich, L., Mertz, B. (2022) “Influencers' use of affiliate marketing and the impact on consumer perception: An abstract” presented at Academy of Marketing Science; Monterey, California, May 2022.
Koskie, M.M. (2021) “Constellating Brand Coolness: How the motivation to stand out and fit in affects consumers’ perceptions of cool brands” presented at Society for Marketing Advances; Orlando, Florida, November 2021.
2023 • Digital Marketing, Spring Quarter
2022 • Personal Selling, Winter Quarter
2021-2022 • First Year Experience, Fall Quarters
2022-2023 • AMA DocSig
Vice Chair of Content Management
2023 • AMA Conference Paper Reviewer
2022-2023 • AdHoc Reviewer for Journal of Consumer Behavior, Journal of Product & Brand Management
2022 • Consumer Brand Relationship Conference Paper Reviewer
2021-2022 • SMA Conference Paper Reviewer
2020-2022 • AMA DocSig
Assistant Vice Chair of Content Management
Promotions Track and Branding Track
Grants and Scholarships
2022 • AMA Higher Education SIG Grant for Summer AMA
2020-2022 • Graduate Assistantship
2020-2022 • Virginia S. Thompson Superior Graduate Student Scholarship
American Marketing Association
Academy of Marketing Sciences
Society for Marketing Advances
2000-2007 • Assistant/Graphic Artist
Centenary Church, Lexington, KY
2007-2009 • Graphic Artist
The Team Advertising and Publishing, Ruston, LA
2009-2016 • Owner/Graphic Artist
MK Design, Ruston, LA
2016-present • Owner
Plumwood Marketing, Ruston, LA
Boys and Girls Club
Acres & Avenues Realty