Melanie Moore Koskie

Melanie has been a graphic designer for more than 18 years in a variety of areas including custom publishing, regional publications and print ad design. She works with clients across the United States creating brand identity, ad campaigns, effective social media and more.

 

Owner of Plumwood Marketing, Koskie has partnered with Chambers of Commerce in Ouachita, West Ouachita, Claiborne, Bienville, north and south Webster, and Lincoln parishes to create beautiful promotional publications that serve the communities and Chamber members. 

 

Academic History

1995-1999 • BS in Health and Wellness Management

Louisiana Tech University

2020-  • DBA in Marketing and Analysis

Louisiana Tech University

 

Publications

Koskie, M.M. and Locander, W.B. (2022). “Cool Brands and Hot Attachments: How the motivations to stand out and fit in affect consumers perceptions of cool brands” invited for review at: European Journal of Marketing.

 

Beck, B.B., Koskie, M.M., Locander, W.B. (2022). “Unifying Trust in Social Commerce: Building synergy among social networking sites, users, and retailers” submitted to: Journal of Retailing and Consumer Services.

 

Presentations

Koskie, M.M., Locander, W.B. (2022) “Thank You for Being Cool: An exploration of gratitude for cool brands” to be presented at Consumer Brand Relationship Conference; to be presented at Consumer Brand Relationships; Winter Park, Florida, October 2022.

 

Brown, B.W., Koskie, M.M., Beck, B.B., Locander, W.B. (2022) “Supervisor Bottom-line Mentality: The cooperative sales culture slayer” to be presented at American Marketing Association; Chicago, Illinois, August 2022.

 

Koskie, M.M., Beck, B.B., Zmich, L., Mertz, B. (2022) “Influencers' use of affiliate marketing and the impact on consumer perception: An abstract” presented at      Academy of Marketing Science; Monterey, California, May 2022.

 

Koskie, M.M. (2021) “Constellating Brand Coolness: How the motivation to stand out and fit in affects consumers’ perceptions of cool brands” presented at Society for Marketing Advances; Orlando, Florida, November 2021.

 

Teaching Experience

2023 • Digital Marketing, Spring Quarter

2022 • Personal Selling, Winter Quarter

2021-2022 • First Year Experience, Fall Quarters

 

Service

2022-2023 • AMA DocSig

Vice Chair of Content Management

2022 • AdHoc Reviewer for Journal of Consumer Behavior

2022 • Consumer Brand Relationship Conference Paper Reviewer

2022 • SMA Conference Paper Reviewer

2020-2022 • AMA DocSig

Assistant Vice Chair of Content Management

2021 • SMA Conference Paper Reviewer

Promotions Track and Branding Track

 

Grants and Scholarships

2022 • AMA Higher Education SIG Grant for Summer AMA

2020-2022 • Graduate Assistantship

2020-2022 • Virginia S. Thompson Superior Graduate Student Scholarship

 

Professional Associations

American Marketing Association

Academy of Marketing Sciences

Society for Marketing Advances

 

Professional Experience

2000-2007 • Assistant/Graphic Artist

Centenary Church, Lexington, KY

2007-2009 • Graphic Artist

The Team Advertising and Publishing, Ruston, LA

2009-2016 • Owner/Graphic Artist

MK Design, Ruston, LA

2016-present • Owner

Plumwood Marketing, Ruston, LA

 

Consulting

Trinity Church

Boys and Girls Club

Acres & Avenues Realty

Plumwood Marketing
2776 Highway 544
Ruston, 71270


Phone: 318-245-2635 318-245-2635

E-mail: melanie.koskie@gmail.com

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