Melanie has been a graphic designer for more than 18 years in a variety of areas including custom publishing, regional publications and print ad design. She works with clients across the United States creating brand identity, ad campaigns, effective social media and more.
Owner of Plumwood Marketing, Koskie has partnered with Chambers of Commerce in Ouachita, West Ouachita, Claiborne, Bienville, north and south Webster, and Lincoln parishes to create beautiful promotional publications that serve the communities and Chamber members.
Academic History
1995-1999 • BS in Health and Wellness Management
Louisiana Tech University
2020- • DBA in Marketing and Analysis
Louisiana Tech University
Publications
Koskie, M.M. and Locander, W.B. (2022). “Cool Brands and Hot Attachments: How the motivations to stand out and fit in affect consumers perceptions of cool brands” invited for review at: European Journal of Marketing.
Beck, B.B., Koskie, M.M., Locander, W.B. (2022). “Unifying Trust in Social Commerce: Building synergy among social networking sites, users, and retailers” submitted to: Journal of Retailing and Consumer Services.
Presentations
Koskie, M.M., Locander, W.B. (2022) “Thank You for Being Cool: An exploration of gratitude for cool brands” to be presented at Consumer Brand Relationship Conference; to be presented at Consumer Brand Relationships; Winter Park, Florida, October 2022.
Brown, B.W., Koskie, M.M., Beck, B.B., Locander, W.B. (2022) “Supervisor Bottom-line Mentality: The cooperative sales culture slayer” to be presented at American Marketing Association; Chicago, Illinois, August 2022.
Koskie, M.M., Beck, B.B., Zmich, L., Mertz, B. (2022) “Influencers' use of affiliate marketing and the impact on consumer perception: An abstract” presented at Academy of Marketing Science; Monterey, California, May 2022.
Koskie, M.M. (2021) “Constellating Brand Coolness: How the motivation to stand out and fit in affects consumers’ perceptions of cool brands” presented at Society for Marketing Advances; Orlando, Florida, November 2021.
Teaching Experience
2023 • Digital Marketing, Spring Quarter
2022 • Personal Selling, Winter Quarter
2021-2022 • First Year Experience, Fall Quarters
Service
2022-2023 • AMA DocSig
Vice Chair of Content Management
2022 • AdHoc Reviewer for Journal of Consumer Behavior
2022 • Consumer Brand Relationship Conference Paper Reviewer
2022 • SMA Conference Paper Reviewer
2020-2022 • AMA DocSig
Assistant Vice Chair of Content Management
2021 • SMA Conference Paper Reviewer
Promotions Track and Branding Track
Grants and Scholarships
2022 • AMA Higher Education SIG Grant for Summer AMA
2020-2022 • Graduate Assistantship
2020-2022 • Virginia S. Thompson Superior Graduate Student Scholarship
Professional Associations
American Marketing Association
Academy of Marketing Sciences
Society for Marketing Advances
Professional Experience
2000-2007 • Assistant/Graphic Artist
Centenary Church, Lexington, KY
2007-2009 • Graphic Artist
The Team Advertising and Publishing, Ruston, LA
2009-2016 • Owner/Graphic Artist
MK Design, Ruston, LA
2016-present • Owner
Plumwood Marketing, Ruston, LA
Consulting
Trinity Church
Boys and Girls Club
Acres & Avenues Realty